Jeremy Moeller/Photo by Getty Images
On TikTok, everyone’s favorite creator has participated in a new trend called Prada Bucket Challenge.
Bella Poarch, Brent Rivera, Just Maiko and Lil Huddy are just a few of the people involved, as well as a large number of ordinary TikTok users.
With the price of Prada bucket hats reaching as high as 420 pounds, this "rich man trend" takes flexibility to a whole new level.
Prada Bucket Challenge is a new TikTok trend initiated and sponsored by Italian fashion brand Prada.
Prada challenged people to "show off your Prada side" by making a video wearing a Prada bucket hat, which is currently one of the most popular items of the brand.
This fashion brand has launched a bucket hat campaign with the help of some of TikTok's most popular creators, and Prada Bucket Challenge is now all the rage on TikTok.
@Bella Poarch, @Lucas and Marcus, @avani, @Brent Rivera, @Pierson and @tyshon joined PradaBucketChallenge. Are you ready for all possibilities?
On the surface, the challenge seems to be an interesting trend, involving wearing a fisherman's hat. However, below, it actually brings a lot of problems.
A basic black Prada bucket is the cheapest one on the market and retails for £420 on the Prada website. Yes, a pure black nylon hat with a silver Prada plaque on the front is £420.
These hats are now very popular in the streetwear world, but at such a high price point, only certain people can afford them, which means that only a small number of people can participate in the TikTok challenge.
The fashion show is ready ❤️😂 @Prada #PradaBucketChallenge #ad
"Show us your Prada side: How does wearing a bucket hat affect your mood?" Prada said on the TikTok challenge page, encouraging people to show off their hats.
In addition, most people in the world cannot participate in the challenge because they do not have a bucket hat, so they are excluded from the campaign.
So, if you think about it, Prada Bucket Challenge is actually just a group of elite TikTok users who are fortunate enough to have a Prada bucket hat that plays a role in the rest of TikTok.
#Advertisement bucket hat=happy@prada 🙂 #PradaBucketChallenge
Prada fans certainly have no impression of the new ad.
One person commented: "This is how you know a brand is going downhill."
"Brands will gain sales at all costs," another said.
A third person added: "Prada is changing from a luxury item to a person who wants to look rich."
I'm sorry, Prada, your disappointment with the children does not seem to have been rewarded.
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