The truck driver celebrates at a roadside destination, wearing a custom trucker hat and free macaroni and cheese

Chester's Chicken, the most popular fresh fried chicken fast food restaurant concept in Birmingham, Alabama (RestaurantNews.com), and Love's Travel Stops, a leading travel site network in the United States, teamed up to create the first holiday celebration to thank the truck driver: Truckersgiving. On November 18th, the week before Thanksgiving, Chester's and Love's will invite these essential road warriors into the station to receive a specially designed trucker hat and a free side of Chester's new macaroni and cheese.

For more than 50 years, Chester's Chicken has created a rich heritage and has won avid followers as a unique roadside destination, with fans including truck drivers and road travelers. With more than 1,200 locations and a successful store-in-shop concept, covering truck stops and convenience stores, it's natural to cooperate in honoring some of its biggest customers, namely truck drivers.

"Due to the challenges of the global pandemic, truck drivers are more important than ever. We rely on them to transport the critical goods we have become accustomed to in our daily lives-fuel, food, medicine, vaccines, etc.," Chester's Chicken Marketing Vice President William Culpepper said. "When the supply chain was disrupted, truck drivers and the important work they did were praised as they deserved. We established our wish to be an annual holiday Truckersgiving to praise and thank truck drivers for everything they did, including acknowledging many People stay away from their families during the holidays."

In Love's more than 560 locations in 41 states, there are more than 140 Chester's restaurants-and more restaurants open every week. According to Love's, truck traffic in the week before Thanksgiving is busier than Thanksgiving week, so this is the ideal time to treat these drivers.

"Love's has any reason to celebrate professional truck drivers, and Truckersgiving is a fun and festive way," said Joe Cotton, Vice President of Restaurant Services at Love's. "We know that drivers like Chester's Chicken, so this is a great way to express gratitude to truck drivers during the holidays."

To participate, truck drivers only need to stop at any Chester's in Love's location during the business hours on November 18 and present their commercial driver's license (CDL) to receive one of over 2,000 trucker hats and Chester new Freebies for Mac and cheese. *

Macaroni and cheese and two other new home-cooked dishes, mashed potatoes with grilled chicken gravy and green beans, are part of the Chester brand's continuous renewal. The Chester's menu can now be seen everywhere, both debuted with the brand's award-winning dipping sauce and famous fried chicken.

*When supplies last. The number of hats in each location is limited; any purchase can get free macaroni and cheese.

Chester's Chicken is a leading fast-food restaurant (QSR) concept with more than 1,200 active locations and more than 50 years of successful experience. Chester's offers high-quality, delicious fried chicken in convenience stores, truck stops and supermarkets. Chester's special marinated chicken is double-breaded using ancient family recipes. Chester’s menu includes bone-in chicken, tender meats, snacks, sandwiches and potato wedges, as well as home cooking, dips and desserts. To learn more, visit chesterschicken.com or follow the company on Facebook, Instagram, LinkedIn or Twitter.

About Love's Travel Station

Love's Travel Stops is the leading travel site network in the United States, with more than 560 locations in 41 states. The company was founded in 1964 and is headquartered in Oklahoma City, and is still family-owned and operated today, with more than 33,000 employees. Love's provides a 24-hour clean and safe place for professional truck drivers and motorists to buy gasoline, diesel, fresh coffee, restaurant products, etc. Love's has more than 410 truck service centers, including Speedco and Love's Truck Care. Together, Love's and Speedco are the nation's largest oil change, preventive maintenance and total truck maintenance network, with more than 1,500 repair stations and 1,200 emergency roadside vehicles. Love's is committed to providing customers with "clean places and friendly faces" at every stop. To learn more, please visit loves.com or follow the company on Facebook, Instagram, LinkedIn or Twitter.

Contact: Christy Finch 773-621-2893 kristy.finch@omalleyhansen.com