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Prada challenged people to "show your Prada side" and made a video of wearing their bucket hat, which is one of the most popular projects of the brand.
As Miucca Prada's obsession with TikTok was exposed, Prada started her own challenge, and no one was surprised.
This fashion brand has launched a bucket hat campaign with the help of some of TikTok's most popular creators, and Prada Bucket Challenge is now all the rage on TikTok. @bellapoarch A good hat can change your day🎩✨ @Prada ##PradaBucketChallenge ♬ PRADA BUCKET CHALLENGE – PRADA advertising
Reactions in the fashion industry have been mixed.
High Fashion Talk, a fashion blog, discussed the flaws of the trend and believed that the trend is a slight attempt to penetrate TikTok's buying potential. View this post on Instagram shared by High Fashion Talk (@hftgroup)
A post shared by High Fashion Talk (@hftgroup)
Prada fans don't seem to like this challenge.
Comments include "@nancilionez this is how you know a brand is going downhill😬" and "@zr_tiger: this is how you know a brand is changing from a luxury product to a person who wants to look rich"
HITC’s Ellissa Bain wrote: “Show us your side at Prada: How does wearing a bucket hat affect your mood?” Prada said on the TikTok challenge page, encouraging people to show off their hats.
In addition, most people in the world cannot participate in the challenge because they do not have a bucket hat, so they are excluded from the campaign.
So, if you think about it, Prada Bucket Challenge is actually just a group of elite TikTok users who are fortunate enough to have a Prada bucket hat that plays a role in the rest of TikTok. "
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