If you’ve been waiting patiently for news on the adidas x Gucci collaboration, today’s your day. The two houses have announced that the limited and highly-anticipated collaboration will be launching online and in select stores from 7 June 2022.
No brand understands the power of a good, solid collaboration as much as Gucci does. From Balenciaga and North Face to even Doraemon, the gamut of collaborations under the Gucci umbrella is massive.
On the streetwear front, adidas works on a similar modus operandi, working with big names such as Pharrell Williams, Jeremy Scott, and Palace Skateboards to stay in the limelight.
First spotted on the FW22 “Exquisite Gucci” runway, the adidas x Gucci collection is a result of Alessandro Michele’s fascination with the old-school athleisure brand. Shot against brightly coloured backdrops by photographer Carlijn Jacobs, the collection is inspired by archival sports catalogues and a retro aesthetic.
The famous Three Stripes and Trefoil make an appearance here — this time liberally applied across leisurewear and athletic staples — and are accompanied by Gucci’s equally recognisable GG monogram. Even the Horsebit finds its way across the plethora of RTW and accessories.
On the bag front, you’ll find the House’s GG Supreme canvas across a range of duffle/weekender bags in red, yellow, and black leather, as well as two golf bags (one in leather and the other with the GG monogram). Alessandro Michele’s obsession with the famous Adidas Gazelle results in a new version of the much-loved sneakers too.
Adidas’ commitment to sustainability has been a significant one, and this collaboration stays true to that promise. Products are crafted with future-conscious material fabrications including polyester, cotton, and viscose. A GG canvas bucket hat and baseball cap is also made in part with ECONYL regenerated nylon.
Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Carlijn Jacobs
Answer: The adidas x Gucci collection will drop at select Gucci stores, dedicated pop-ups, online on Gucci’s website, as well as on the adidas CONFIRMED app, with more to come in the future.
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